Training starts in the gym, but as the Nobull progression of footwear shows, it extends beyond CrossFit into running, cycling and, now, trail running. The footwear brand birthed in CrossFit has embraced the entirety of athletic training and the 5-year-old Boston brand has seen growth because of it.
“For us,” says Marcus Wilson, Nobull co-founder, “it has been about expanding our definition of training. In all these sports, there are athletes who work hard and don’t believe in excuses.”
Wilson and co-founder Michael Schaeffer, both Reebok veterans, launched Nobull in 2015 with a focus on the pair’s passion: CrossFit. The functional fitness space became a sweet spot for Nobull, with the footwear’s military-grade upper offering durability across multiple training activities. But CrossFit athletes don’t spend all their training time on just one activity. They like to run, cycle and more, leading to the expansion of the brand’s footwear and apparel outside the gym.
The original CrossFit and weightlifting focus started with the SuperFabric Trainer. Now that shoe comes in low, mid and high options with near limitless color variations. They also have canvas and leather trainers. Nobull moved into running over a year ago, now with an entire mix of knit, ripstop leather and woven styles. Nobull has a cycling shoe. But the newest release, the Matryx Trail Runner, pushes Nobull’s focus on a unique upper even more.
Read full article on Forbes.com www.forbes.com/sites/timnewcomb/2020/11/05/nobull-has-taken-training-shoes-to-the-streets-trails-in-ever-expanding-growth/